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The real story behind great video

I’ve been working on Episcopal Story Project since the beginning of the year. It’s become quite the successful little enterprise.

One of my favorite videos from Episcopal Story Project. Click to watch the video.

Not being fully schooled in videography this has been a learning experience for me. I’ve had to first learn how to use my new Nikon D7000 camera for video and then had to figure out lighting, editing (first using iMovie then moving onto Final Cut thanks to the folks at the Rosedale Apple Store), and then distribution.

Of the many things I’ve learned, perhaps the most important is that in this age of youtube, video does not need to look professional – unless, of course, you are making a video to prove your skills as a videographer. In fact, for many nonprofits it is true that if your video looks too professional folks will assume you spent a lot of money on it and question the administrative decisions of your organization.

Seth Goden, in his blog post today said something along the same lines:

A fancy video isn’t important unless the product you’re selling involves video.
Direct and clear beat clever editing and dissolves every time.

Video is a powerful medium that folks tend to scare themselves away from because they can’t produce anything that is sufficiently “professional looking.”

I say – and Seth Godin does too – that you should be trying your hand at video.

Don’t talk yourself out of one of the most important marketing resources you may have at your fingertips, literally.

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