Is your nonprofit taking advantage of Google?
I was surfing around Google the other day and ran across their new one-stop shop for nonprofits to apply for the Google for Nonprofits program. Qualifying nonprofits will be able to participate in Google Grants, Google Earth for Nonprofits, Google AdWords for Nonprofits and much more. Pretty nifty.
I don’t know anyone who has used this yet but I would love to hear from anyone who has some experience. Is it as fantastic as it seems?
In the meantime, here are other ways in which Google helps nonprofits keep ahead of the technology curve:
YouTube Insight is a self-service analytics and reporting tool that enables anyone with a YouTube account to view detailed statistics about the audience for the videos that they upload to the site. “You can see who’s watching your videos, their age, location, gender, number of views, and you can even see at what spot in the video a person has (stopped watching),” she said.
YouTube GoodWork helps nonprofits that don’t think they have the capability to create a video. A partner with Cannes Advertising Festival, this project works with ad creatives to make ads for nonprofits. The top five entrants will be flown to Cannes, France, to participate in a nonprofit showcase.
YouTube Direct is an open source uploading platform that you can embed on your website, allowing your supporters to upload a video directly to your YouTube channel, which you can approve or disallow through your moderation pane.
YouTube Moderator allows any YouTube user to collect commentary, questions or ideas on your YouTube channel and watch the best ones rise to the top. Bring a group of people together on a topic of your choice and leverage their collective wisdom to vote on the best video and text submissions.
Call to Action overlays lets nonprofits create a text call to action that’s superimposed over their video, asking supporters to make a donation, text a text2give number, or visit a url.
YouTube Annotations is a new way to add interactive commentary to your videos. You can use it to add background information about a video, create stories with multiple story threads or link to related videos or search results from within a video.